The annual tradition has arrived: John Lewis has unveiled its Christmas advert for 2025, and it’s already sparking debate. This year’s offering dives into the complexities of adolescence, portraying the delicate strengthening of a father-son bond through a single, thoughtful gift.
The scene unfolds with a teenage boy, visibly anxious, quickly leaving the room as his father begins to unwrap his present. The gift? A vinyl record of Alison Limerick’s iconic 1990s anthem, “Where Love Lives.” As the music fills the air, the father is instantly transported back in time, lost in memories of a vibrant youth and a bustling dancefloor.
Meanwhile, the teenage son stands awkwardly observing, a hesitant figure caught between wanting connection and fearing embarrassment. The advert beautifully captures the unspoken emotions that often exist between parents and teenagers – a longing for understanding and a desire to bridge the gap.
The father’s reverie shifts, visualizing his son as a baby and a young child, a poignant reminder of the passage of time. He returns to the present, finding his son still watching, questioning if the gift was well-received. A warm embrace follows, suggesting a renewed connection and a shared moment of understanding.
The advert’s message is simple yet profound: “If you can’t find the words, find the gift.” It speaks to the power of thoughtful gestures in expressing emotions that are difficult to articulate, particularly within family relationships.
Reactions to the advert have been overwhelmingly passionate, with some viewers moved to tears and praising it as a standout in recent years. Others initially struggled to grasp the narrative, fearing a darker turn, but ultimately found it deeply touching.
Metro readers shared their heartfelt responses. One viewer wrote, “I loved the ad! It’s brilliant and totally aimed at their demographic.” Another commented, “It’s crazy how the right song can transport you back to a moment for a few seconds.” Many echoed this sentiment, appreciating the advert’s emotional resonance and relatable themes.
Several readers confessed to shedding tears, particularly those with teenagers themselves, recognizing the universal struggle for connection. “Bought a tear to my eye, anyone with teenagers know!” one reader exclaimed. Others praised the advert’s ability to evoke powerful memories and emotions.
However, not everyone was captivated. Some found the advert confusing or lacking a strong Christmas feel. Comparisons were drawn to previous John Lewis campaigns, with many fondly recalling the beloved 2016 advert featuring Buster the Boxer and the trampoline.
“Nothing will beat the year with the dog on the trampoline,” one reader stated, a sentiment echoed by several others who considered it a classic. Some also preferred other retailers’ Christmas offerings, like the heartwarming Amazon advert featuring three elderly women on sledges.
While opinions may vary, the John Lewis Christmas advert has once again succeeded in sparking conversation and stirring emotions, proving its enduring power to capture the spirit of the season and the complexities of human connection.
Other Christmas adverts released this year include campaigns from Lidl, Sainsbury’s, M&S, Asda, Smyths Toys, and Coca-Cola, each offering a unique take on the festive season.
