The familiar strains of Chris Rea’s “Driving Home for Christmas” signal the start of the festive season for many. This year, that feeling is amplified with the return of a beloved face – and a touch of magic – to the Marks & Spencer Christmas advert.
Dawn French, the celebrated British actress and comedian, reprises her role as the enchanting Fairy, a character she’s brought to life in M&S Christmas campaigns since 2021. But this year, she’s not just lending her voice; she’s taking center stage in a heartwarming and humorous tale.
The scene unfolds in a classic Christmas predicament: a gridlocked highway filled with drivers eager to reach their holiday feasts. Frustration mounts as cars remain stubbornly stationary, but Dawn’s Fairy character intervenes with a dazzling solution.
With a wave of her wand, she conjures an M&S truck overflowing with delectable Christmas treats, transforming a traffic jam into an impromptu festive celebration. Dawn herself races towards the truck, a whirlwind of energy and holiday spirit.
She then delights her fellow motorists with a selection of M&S’s finest offerings, including creations from acclaimed chef Tom Kerridge. The advert features his signature Pork & Mushroom Pâté and playfully inventive Fish, Chip & Pea Bites – complete with chips *inside* the batter.
Kerridge makes a surprise appearance, observing the joyous chaos from afar with a bemused expression. Through binoculars, he watches as drivers succumb to mass hysteria over his culinary creations, completely unaware of his connection to the festive frenzy.
“The world’s gone mad!” he chuckles, a testament to the irresistible appeal of good food and a little Christmas magic. Dawn French herself described the advert as capturing the essence of the festive drive home, filled with “truck-load of festive joy.”
The enduring popularity of “Driving Home for Christmas,” penned by Chris Rea in the mid-1980s, resonates with the simple joy of reuniting with loved ones. Rea expressed his delight that his song continues to connect with audiences, perfectly embodying the spirit of Christmas and the warmth of M&S.
This year’s advert marks the second time Dawn French has appeared as herself, adding another layer of charm to a campaign already brimming with festive cheer. It’s a delightful reminder that sometimes, all it takes is a little magic – and a truck full of delicious food – to make the season bright.
