A captivating dessert, originating from Dubai, has swept across the UK, igniting a frenzy among sweet-toothed consumers. But beneath the delectable layers of pistachio cream and tahini lies a growing concern – a potential health risk for allergy sufferers.
Authorities are urging caution, advising anyone with allergies to avoid consuming this increasingly popular chocolate until investigations are complete. The warning extends beyond common allergens, encompassing a broad spectrum of sensitivities.
The surge in demand began with a single TikTok video. Food influencer Maria Vehera’s tasting of the chocolate garnered over 120 million views, instantly transforming it into a viral sensation.
The original creation, launched in 2021 by Fix Dessert Chocolatier, features a unique filling of crispy knafeh alongside the rich pistachio and tahini. Its exotic appeal quickly resonated with a global audience.
Established chocolate brands, including Lindt and Nestlé, swiftly responded by releasing their own versions, attempting to capitalize on the trend. Lindt’s offering famously sold out within a mere 72 minutes on TikTok.
The unprecedented demand has had ripple effects, even impacting global commodity markets. The pistachio industry, in particular, has been strained by the mass purchases of kernels needed to meet production requirements.
Reports indicate a significant increase in pistachio exports from Iran to the UAE, highlighting the scale of the chocolate’s impact on international trade. One industry expert described the situation as the industry being “tapped out.”
Experts emphasize the critical importance of clear allergen labeling on all food products. Failure to accurately identify potential allergens is not only illegal but also poses a serious threat to individuals with food sensitivities.
Trading Standards officials are urging all food businesses, from retailers to importers, to prioritize compliance with labeling regulations and ensure consumer safety. The legal requirements are unambiguous: transparency is paramount.
While those without allergies can generally enjoy the treat from reputable sources, the current situation underscores the need for vigilance and responsible manufacturing practices. The allure of this viral dessert must not overshadow the importance of public health.
