A young entrepreneur is redefining workplace generosity, earning him the title of “UK’s best boss.” Benjy Leslie, 26, founder of Connect Management, recently astonished his team with over £100,000 in Christmas gifts, a gesture born from a simple belief: a thriving environment fuels exceptional work.
Leslie’s unique “Santa Leslie incentive” unfolded throughout December, rewarding daily standouts with the chance to select a present. The prizes weren’t small tokens of appreciation; they were life-changing experiences and coveted items, ranging from a luxurious trip to Barcelona to the grand prize – a brand new Range Rover Evoque.
The moment the car was revealed was electric. An employee, just four months into her role, won the £44,000 vehicle, sparking a joyous eruption of cheers and screams as it was driven out. It was a scene of pure, unadulterated delight, a testament to Leslie’s commitment to recognizing dedication regardless of tenure.
Beyond individual gifts, Leslie orchestrated a two-day Christmas retreat to a sprawling mansion. The team enjoyed friendly competition through sports and celebrated achievements with a formal awards ceremony, solidifying a sense of camaraderie and appreciation.
Leslie, who launched Connect Management after leaving a career in advertising, views this generosity not as extravagance, but as an investment. He recalls wanting to share his growing success directly with the people who helped build it.
One lucky team member spun a wheel of destinations and landed on Barcelona, with Leslie covering not only the flight but also excursions and expenses during the trip. He emphasized the importance of creating memorable experiences, fostering loyalty and a positive work culture.
The spirit of giving extended beyond the team itself. A supermarket sweep at Aldi, with a 90-second time limit, resulted in a generous donation to a local food bank, demonstrating a commitment to community impact.
While the total cost of the party and gifts reached £100,000, Leslie believes the returns are immeasurable. The viral videos of the giveaways garnered over 50,000 shares, attracting new clients and bolstering the company’s reputation.
Leslie dedicates approximately 10% of the company’s profit margin to employee well-being, recognizing its crucial role in attracting and retaining talent, particularly among younger generations. He firmly believes that happiness and a positive environment directly translate to increased productivity and a stronger work ethic.
He also points to limitations in UK tax regulations, which cap untaxed employee gifts at £350, hindering larger-scale rewards. Despite this, Leslie remains undeterred, inspired by figures like MrBeast who have built empires through generosity and bold initiatives.
Leslie’s ultimate message is simple: treat people well, and they will reward you with their dedication. It’s a philosophy that’s not only transforming his company but also sparking a conversation about the future of workplace culture and the power of genuine appreciation.
