A cinematic unveiling is set to captivate audiences worldwide. “MELANIA,” a 104-minute film, offers an unprecedented look into the life of the former First Lady, arriving in theaters globally on January 30th.
The film isn’t a traditional documentary; it’s a carefully crafted experience, born from a long-held ambition. For years, Melania Trump envisioned entering the film industry, desiring to create something truly unique and visually stunning.
From the very beginning, her involvement has been “unparalleled.” She meticulously shaped every aspect of the production, from the initial concept to the final creative details – a level of participation rarely seen.
“MELANIA” promises to reveal intimate moments – interactions with her husband, the complexities of security details, and encounters with world leaders. It’s a glimpse behind the curtain, offering access previously unimaginable.
The film delves into her business ventures, philanthropic work, and family life, all while charting a course toward a potential return to the White House. It explores the personal and professional preparations required for such a transition.
Beyond the political sphere, the film is a celebration of style. Expect a “fashion explosion,” a showcase of the First Lady’s undeniable influence and impeccable taste – a realm where even Vogue struggles to keep pace.
The project sparked a fierce bidding war among major studios, including Disney, Netflix, and Paramount. Ultimately, Amazon secured the rights for a record-breaking $40 million, recognizing the film’s potential and the First Lady’s vision.
Director Brett Ratner, known for the “Rush Hour” series, collaborated closely with Mrs. Trump, marveling at her natural aptitude for filmmaking. She wasn’t simply a figurehead; she actively guided the lighting, filming style, and overall tone.
Post-production saw the First Lady deeply involved in editing, color correction, and even the selection of the film’s soundtrack. Every element reflects her personal touch and artistic sensibility.
Renowned fashion photographer Ellen von Unwerth, celebrated for her work with Chanel and Dior, was brought on board, adding another layer of visual artistry to the project. Their existing relationship and shared aesthetic vision proved invaluable.
The film’s launch extends far beyond the United States, reaching audiences in 30 countries across the globe. Each region will feature a tailored ad campaign, personally overseen by Mrs. Trump, ensuring a consistent and impactful message.
Premiere events are planned across North and South America, Asia, Europe, and the Middle East, culminating in a grand premiere at the newly named Trump–Kennedy Center in Washington, D.C. The First Lady has personally orchestrated every detail of these events, from guest gifts to menu selections.
The trailer opens with a striking image of the First Lady entering the U.S. Capitol rotunda, a moment of quiet determination before a second inauguration. Her words, “Here we go again,” hint at the journey that unfolds within the film.
This cinematic endeavor follows the success of her memoir, “Melania,” which quickly ascended to the top of The New York Times’ bestseller list. The book offered a personal and intimate portrait, sharing stories and photographs previously unseen by the public.
Writing her story, she described, was “an amazing journey” – a process of reflection and revelation that reaffirmed her strength and the power of sharing her truth. “MELANIA” the film, builds upon that foundation, offering an even more immersive and captivating experience.