The creative force behind gripping dramas likePeaky Blindersis making a bold move, diving headfirst into the world of sports betting and online gaming with a staggering £4 billion deal.
Banijay Group, the production giant responsible for globally recognized brands likeBig BrotherandMasterchef, is poised to become a major player in the entertainment and gambling sector. This ambitious expansion hinges on acquiring a significant stake in Tipico Group.
The agreement involves Banijay taking the majority share previously held by CVC Capital Partners VII in Tipico, and crucially, forging a brand new entity: Banijay Gaming. This isn’t simply an acquisition; it’s a strategic merging of powerhouses.
CVC Capital Partners announced the deal, envisioning the creation of a “European champion” in sports betting and online gaming. The core of this vision lies in uniting the strengths of French company Betclic with the established presence of Tipico.
According to statements released by Tipico, Banijay will acquire CVC’s major stake with a cash transaction. Importantly, all existing shareholders of both Betclic and Tipico – including the original founders – will become stakeholders in the newly formed Banijay Gaming.
This merger is projected to dramatically increase Banijay’s revenue, effectively doubling its reach within the competitive sports betting landscape. The combined entity anticipates serving nearly 6.5 million unique active players each year.
The scale of Banijay Gaming will be substantial, boasting over 1,250 betting shops across Germany and Austria, and a workforce exceeding 5,300 employees. This represents a significant footprint in the European market.
François Riahi, CEO of Banijay Group, expressed his enthusiasm for the partnership, particularly highlighting the commitment of Tipico’s founders. He emphasized their decision to reinvest fully in the venture, demonstrating confidence in the future value creation.
Riahi further stated that the acquisition effectively doubles Banijay’s size in the sports betting arena, positioning the company as a leader throughout continental Europe. This is a clear statement of intent and ambition.
The ownership structure of the new entity will see Banijay controlling approximately 64.9%, while the remaining 35.1% will be distributed among partners including Tipico’s founders, CVC, Nicolas Béraud, and key Tipico managers.
The completion of this complex deal is anticipated by mid-2026, pending the necessary regulatory approvals and legal clearances. This timeframe allows for thorough scrutiny and ensures compliance with all relevant regulations.
